Mobile Coupons in High Demand

Since it is the digital age, more and more people these days are going the mobile friendly way when it comes to using coupons.

 
People have been using coupons for many years. However, they used to use scissors to cut them out of the weekly circular from the local newspaper and then organize them into a three ring binder.

They would then take them to the store and use them to save money.

The only problem with this old way is that the person using the tons of coupons they had would hold up the line at the grocery store when cashing out.

This is why it is a good thing mobile coupons are here, according to Progressive Grocer on Feb. 8.
Mobile coupons are in high demand these days. With just a few taps on a smartphone, people can save money versus the old way when they would have to give the cashier at the grocery store each individual coupon and hold up the line in the process.

However, now because mobile coupons are in such high demand, even surpassing print coupons from a computer, people can save money even faster than they could before.

A study was done by RetailMeNot and Placed and found that mobile coupons are in such high demand now that 42.8 percent of people prefer to use mobile coupons on their smartphones versus print at 35.9 percent and 28.8 percent of shoppers prefer all platforms for saving money. This goes to show how in high demand mobile coupons are.

Also, according to Progressive Grocer, among the key findings in the study were that coupons are still the preferred way to save money for shoppers versus other promotional ways.

Not only this but people still prefer to plan ahead when shopping and look for their coupons before they go to the store.

In fact, the study found that 85 percent of shoppers still look for coupons before shopping. However, these are typically for non-grocery items.


When shoppers were surveyed on how often they use coupons for saving money, according to the study, it was found that shoppers use coupons in one of every four purchases they made.

When asked how many mobile apps consumers used when shopping and trying to save money with coupons, it was found that 75 percent of shoppers used one app while 27.5 percent of shoppers used at least three mobile apps when shopping and using mobile coupons.

According to Luxury Daily, marketers are still hoping people will get their scissors ready for the print coupons in the Sunday circular.

Maybe some people still do it this way but not most of them. This means it is time for marketers and retailers who don’t use mobile apps for coupons to get on the bandwagon and get with the 21st century.

Since most people literally carry a mini computer in their pockets, a smartphone, it is so easy for them to find deals on different things such as t-shirts, and other clothes, and different foods these days.

With the many different mobile apps that are available, it won’t be hard to find the perfect deal on anything you shop for.

With just a few taps of your finger, you will be able to find the perfect deal for the item you are wishing to buy.

Source: Examiner.com